Have you heard someone complaining they aren’t getting the right clients? Is it because they are feeling like they can’t charge enough to their current customer base?
It’s possible that their brand doesn’t engage with their right client, their target audience.
Creating a great brand actually allows you to charge what you believe you are worth. A premium brand gives the perception of premium products and services which people will pay more for.
Are you sick of looking like a hobby or stay at home business? Whether you are or not, looking like one may be restricting your business growth. This also has a trickle effect to how much you charge and how your customers view you.
You don’t have to be a large organisation to look like one. Perception is reality and if Evoke Visual Creations can make your graphics look like the big players like Coca-Cola, Woolworth, Nike or Commbank, then we can, if that is how you wish to be perceived.
I’m an avid networker. It took a long time, but now I am very comfortable going to networking events, meeting and talking to new people, standing up and doing a 30 or 60 second spiel on my business. If you’re worried, don’t! It gets easier every time – trust me! I am as far from an extrovert as possible!
Now that you know how you want to be perceived.. (read the article here if you missed it!) What area do you want to be seen as the expert in?
It may seem like I am assuming you want to be the expert in your field, but don’t you? Don’t we all want to be the expert, the “go-to” business in your area?
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk
I have touched on this topic many times due to the importance and relevance to your business and your brand.
Whether you know it or not, your business already has a brand.
