• FAQ's

    In case you’re wondering

    Here is a short list of frequently asked questions. If you are still unsure, feel free to contact us.

What is a brand, and why is it critical to my success?

Branding is one of the most important elements to a business. It is a way of identifying your business, it is a formed perception of your business which comes from how your customers recognise and experience your business.

Creating a brand should be treated as a business investment. Your brand should be consistent to be effective, it should portray you as a reputable, reliable business that people want to buy from.

What is the benefit of branding?

Gone are the days where all you needed to be a successfully branded company was a business card, a yellow pages ad and a good product or service. Now you need a complete brand with a website, marketing collateral, social media, brochures, banners and so on.

We strongly believe that branding effects business success, and Evoke Visual Creations can ensure your branding is effective, consistent and clear to your ideal customer. We ensure you stand out from your competitors and become the “go-to” business in your field.

What is the difference between a logo and a brand?

A logo is only part of your brand. Your logo is the foundation of your visual brand, and a professionally designed logo can help communicate what you do in business and how you do it.

Your brand is about the entire perception of your business, your brand is reflected in everything you do in business from the way your customers experience your staff, how your phones are answered, staff uniforms, business cards and shopfront/office, to your marketing materials and advertising.

Why should I brand?

Without a strong brand how can your audience connect with your business? You may be sending the wrong message to the wrong people, or not sending any message at all! An effective brand will not only create brand awareness around your business, but also will encourage and attract prospects to buy and to come back again and again. Evoke Visual Creations can help you create a strategy around your brand to ensure your brand works for you.

Do I really need a custom, professionally designed logo?

A custom logo designed by a professional design team is important to your business, as it is the foundation of your brand.

If you want to stand out from your competitors a custom logo is the best starting point.
If you want to look like the professional business you are, then you should treat your logo design as a business investment. You do not want to look unprofessional or like an amateur as this will reflect what sort of perception potential customers have of your business and your products or services.

Yes, you definitely need a professionally designed logo.

How often should we update our brand?

It is a good idea to freshen up your brand every 5 – 7 years to ensure your business doesn’t look obsolete (which will reflect the perception people have of your products and services).

Changes don’t have to be a drastic, slight tweaks can make all the difference – modernising fonts, colour combinations or eliminating detail to help you appear innovative can be very effective.

Established businesses may have a re-brand on their hands if they have changed focus, introduced new products or services or perhaps looking to approach a target market differently may mean we need to review your brand.

We need to adapt to changes in order to stay ahead of the game.

How can Evoke Visual Creations help my business?

At Evoke Visual Creations, we educate, strategise and implement your branding and marketing plan to help you gain credibility and stand out in the marketplace with a unique and professional brand.

We’ll grow with you, we are innovative business builders and will stay with you on your business journey. You can have confidence in us – we are experienced, reliable and trustworthy.

Take a look at our services page for more information on what we can do for you.

What can I expect when I deal with Evoke Visual Creations?

You can expect honesty, transparency and authenticity.

If we can’t meet your needs, we will let you know and will try to point you to someone else who can help. You will always know what to expect in regards to timeline, quality and price – if anything changes we will let you know and keep you updated.

You will experience commitment – When we are working with you or on your project, we are whole-heartedly committed to you. Our mind and our time is focused on you. We will not answer phone calls, check our emails or social media, and we expect the same from you.

When will you return my call/email?

Please don’t expect us to answer our phone or emails straight away, as designers we need to get inspired and may be “in the zone” working on something creative – this could be your project!

If you call and don’t get an answer, our team is most likely in meetings, out of the office or working on a clients project. Please leave a message and we will get to your enquiry in a couple of hours.

If your matter is urgent, send a text message and we will endeavour to come back to you ASAP.

If it is not urgent, please send us an email and we will get back to you within 24 hours.

Why should I use Evoke Visual Creations?

We are the creative experts. We work closely with you to create a unique and effective brand for your business. We educate, strategise and implement your branding and marketing plan to help you gain credibility and stand out in the marketplace with a unique and professional brand.

We have lots of experience in implementing branding and marketing plans and will guide you through the whole process, making it easy for you!

We are honest, transparent and authentic, we have been in the industry for a long time and have successfully worked with a variety of businesses.

Can I afford to work with Evoke Visual Creations?

Can you afford not to? Your brand and your marketing is a business investment.
We offer a complete service and our prices include everything you need. We outline everything you need to know so there are no surprises, no extra costs and you know what to expect from us.

We work closely with you and get to know you so we can communicate your personality through everything we do for you. As we get to know you and the longer we work together, you will find that you don’t need to have much input into what we do for you as we know what you like and how to effectively market your business.

Using an amateur can be a very costly mistake – save money, get your design right from the get go will and you will save money down the track. Once you grow to a point where you need further marketing collateral, your logo will withstand the test of being enlarged and stretched for different sizes with no issues. Our experienced design and marketing experts will ensure your branding and marketing campaigns will be most effective.

My neighbour is a graphic designer, can’t I just use them?

Sure you can, we don’t want to replace any designer you know or are currently using, but make sure you are happy with the arrangement you have and how things are working with them.

Paying customers often get priority service over personal contact. It can be hard working with a friend or family member, especially if you need something done quickly. Also, you might actually feel like you cant tell them you don’t like what they’ve created so you’re stuck using something that isn’t working for you.

We can take constructive criticism!

Please do make sure they are qualified and experienced in graphic design to ensure your brand and marketing is going to be effective.