You get what you pay for
We all know the saying “If you think it’s expensive to hire a professional, wait till you hire an amateur”.
I’ve had two different scenarios just in the last week of people going for the cheaper option and then they are disappointed with the results.
In both instances it was for the creation of a logo and there have been issues such as:
- The logo doesn’t suit their business
- The logo is not individual to them
- The designer is not supplying the correct file types, in a timely manner.
Not to mention, the logos in both cases were very detailed, they were not clear and easy to understand and thus were not memorable or easily duplicated.
I strongly encourage you to use a professional brand designer that knows what they are doing.
I’m sure in your industry there are less qualified people out there, DIY options, and attitudes of “how hard can it be?”. This can end up being costly and time consuming in the long run.
If you are looking for a graphic designer to create your logo, which is the start of your brand for your entire business, you need to do your research and hire someone who knows what they are doing.
They should have experience in different areas of design and production – print, signage and web.
They should have years of experience in the industry and are able to show you plenty of logos they have done in the past – make sure you like the style of logos they create too.
Your brand designer should understand each business is unique and deserves a individual brand. They should spend time getting to know your business and what you are about, to enable them to communicate this through your logo and your brand.
Unfortunately, I often have to deliver bad news to customers and tell them the logo they have invested money and time in, is not going work for them…
It’s worth paying that bit extra for the additional expertise and experience. I am promoting branding experts today – let’s move away from online services, DIY, or using your friend or relative that claims to know a little about design…
You will save money, you’ll save time and you will look like the professional business that you are.
If you know someone who is looking to create a logo, please share this article with them, and even point them to my homepage where they can download the E-book “The Top 7 mistakes to avoid when developing your logo” so they are educated before going down this path.
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