Creating loyalty without a card
It’s no secret that people do business with companies they are familiar with. If your branding is consistent and easy to recognise, this helps people feel more comfortable purchasing from you…
People are creatures of comfort and many don’t like change. As consumers we tend to use the brand we’ve come to know and trust, repeatedly. The only way this type of loyalty is created is with consistency, along with a memorable experience.
As your business grows you will start to add a variety of marketing materials. You begin with a website, re-order business cards and introduce a brochure for a new service or product you have added. If you aren’t careful, it can become easily disjointed and the consistency of your brand can be lost. Your message can become fragmented and before you know it, all your marketing material doesn’t look like it belongs to your brand.
The foundation of your visual brand is your logo, and your graphic designer can create a style guide that should be followed across all visual mediums to ensure your brand is used consistently.
It is beneficial to you and your brand if you continue to use the same graphic designer. Not only does your graphic designer become familiar with your business, they come to understand your brand and will ensure it is kept consistent. They should work with you and become an extension of your business, working with you to achieve your goals.
If you know of anyone who is struggling with their brand and need a graphic designer who will keep their goals in the forefront of their mind, I know a really good one!