Hate wasting money? Invest wisely.
I received an enquiry last week from a small business owner who was stressed and frustrated.
He was going through a rebrand for his existing business, but he wasn’t happy with the results.
He had paid a small fortune for a logo, which wasn’t working for him, and he had wasted a whole month on the whole process.
In order for me to investigate further, he showed me the files he had received. Straight away I could tell his logo was done by an amateur designer.
Here are a few reasons:
- The logo was done in Photoshop, so it could not be used any larger than the original design, plus the file size was huge!
- Every aspect to the logo was super detailed.
- The business name was in a cursive, detailed font and they were going for a metallic effect but it wasn’t working.
- The business name was tiny in comparison to the rest of the logo so you could hardly read it from a distance.
There was no way this logo would be able to be reproduced effectively and withstand the test of being enlarged and stretched for different sizes and production methods without issues.
If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur. – Red Adair
My mission is encourage everyone to use a professional designer that knows what they are doing.
Invest that little bit extra for the additional expertise and experience, and do your homework.
How long have they been in business? What qualifications do they have, and how many years of experience in the industry? Do they have a substantial portfolio that shows their expertise? What about strong testimonials or references?
I hate seeing people waste money on something they can’t use, especially small business owners as I can relate to the struggle.
So I am promoting experts – lets move away from online services, DIY, or using your friend or relative that claims to know a little about design… There is more to it than you would think!
Save money, save time and look like the professional business that you are, use a professional designer.