Perception is reality

“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk

I have touched on this topic many times due to the importance and relevance to your business and your brand.

Whether you know it or not, your business already has a brand.

Consider how your brand is perceived, this is after all what people think of your business. Right or wrong, it’s the branding that is often the initial contact people have and quickly make a judgment on.

Hence the importance of taking control over your business brand. You have the ability to control this.

Branding is all about the impression you make. If you want to succeed, that impression should convey what is special about your business and convey you in a positive light.

Task: Write down 5 – 10 words that describe how you would like your business to be perceived. How do you want your clients to think of you?

Now, take a few minutes thinking about what these words mean to you.

Take a look at your brand… Does your brand reflect the words you wrote down?

You can leave your brand perception to fate, or you can take control and manage it to your advantage. If you need assistance with the task at hand, please contact our branding team at Evoke Visual Creations, we would love to help.

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