Why use a Graphic Designer to design your logo…

We receive logos from clients regularly, who would like us to expand their marketing collateral. Yes, we love working with clients no matter what stage their business is in.

Unfortunately, those that decided it would be a good idea to create their own logo in PowerPoint or skimp on costs, can become a costly fix later.

So, what should you expect from your logo?

Simple really, a design that will mirror your values & culture, your business vision and one that will communicate what your products and services are about to your target audience.

A good graphic designer will know how to capture all this and more in your logo design. How? They do their research!

Below are some simple tips we have put together to help you understand why it’s a good idea to engage with a professional graphic designer.

1. Saves you money
Getting the design right from the get go will save you money down the track. Once you grow to a point where you need further marketing collateral, your logo will withstand the test of being enlarged and stretched for different sizes. Files will be supplied to the printer in the correct format. No need for any adjustments resulting in additional fees.

2. Saves you time
You are probably already busy working on your business and don’t need to have to worry about logo designs, colours, fonts etc. Leaving it to an expert will free you up to do what you do best.

Most designers will start with 3 concepts for you to consider with around 2-3 rounds of revisions, so you get exactly what you want.

3. Making you memorable
A unique design that captures what you are about and is appealing to your target audience will help you stand out from the crowd. Having a distinct brand will raise you above your competitors.

4. Stay Consistent
A graphic designer will help you remain consistent across all your marketing material. They know what font and colours to use so that you remain consistent. This will help your brand become a reputable, reliable business people want to work with.

5. What files do I get?
You should receive a jpg, pdf, and possibly an eps. All of these files can be used and integrated with other design programs.

Working with a designer is almost like entering a long lasting relationship. You want to find one you are comfortable with and one who truly understands the message you want to convey to your target audience. The right graphic designer will help you grow your business over time.

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