Who do you want to attract?
No, I’m not talking about a partner, I’m talking about your target market…
Your branding will be impacted by what sort of customers you are looking to attract. Otherwise known as your target market. The more specific you are, the better. For example, your products or services might suit 35 – 40 year old mums, who are highly educated in a full-time role, earning $150K and live in the Macarthur region… But this is just a start!
Considering your target market is one of the most important things when branding and marketing.
Once you have decided who your target market is, your entire branding will need to appeal to that market, using language and imagery they are comfortable with and ensuring their whole experience is tailored to them.
As a start-up business, it can be difficult to recognise who your target market actually is. It won’t take long before you realise what kind of people you like working with, who you can relate to and have an easy flow of communication. You will also learn what you like doing and what you may consider outsourcing.
Understanding your target market will assist you in attracting the “ideal client” , with the right branding!
Your Target Market or Ideal Customer is the one that your business was made for! They love what you sell, they don’t shy away at your pricing, they are return customers and they send referrals your way – sounds ideal doesn’t it!
Figure out who they are and go get em!