Author: Elisha Crismale

Are you feeling a little lost on how to market your business and raise your brand awareness? Do you find yourself confused when it comes to getting your name and your brand out there?

Is “marketing” a word that scares you?

The design of your logo should be treated as a set-up expense, it is worth investing in a good brand from day one if you are serious about your business.

If you are serious and you are professional your logo should reflect that.

I took some time off last weekend (yes I know, lucky me) and spent some time relaxing and exploring the beautiful sunny Sunshine Coast in Queensland. On the last day, I decided to treat myself to a massage. There were many massage clinics in the area, and I was looking for a pamper treatment to help me feel relaxed and rejuvenated, ready to go back to the fast pace of Sydney.

In my last post, I addressed the different personalities in business and how these make up your business personality, brand and even your business practises.

This could be made up from partners, directors and employees combined, but in small business this in mainly from the business owner – your different personality traits, values and culture have an impact.

What do your customers experience when they deal with your business? It’s important to know what is it that makes your business unique, and remember no other business has you…

“People do business with people, not with business.” This is a lesson that has stayed with me over the many years of running my own business.

People want to do business with people they know, like and trust. If there are two businesses side by side selling the same product for the same price, only one thing can make a difference… Customer service. So what makes a business have great customer service? People!