I’m an avid networker. It took a long time, but now I am very comfortable going to networking events, meeting and talking to new people, standing up and doing a 30 or 60 second spiel on my business. If you’re worried, don’t! It gets easier every time – trust me! I am as far from an extrovert as possible!
Now that you know how you want to be perceived.. (read the article here if you missed it!) What area do you want to be seen as the expert in?
It may seem like I am assuming you want to be the expert in your field, but don’t you? Don’t we all want to be the expert, the “go-to” business in your area?
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk
I have touched on this topic many times due to the importance and relevance to your business and your brand.
Whether you know it or not, your business already has a brand.
We receive logos from clients regularly, who would like us to expand their marketing collateral. Yes, we love working with clients no matter what stage their business is in.
Unfortunately, those that decided it would be a good idea to create their own logo in PowerPoint or skimp on costs, can become a costly fix later.
So, what should you expect from your logo?
I had the pleasure of attending a business event last month with Jamie Durie, one of Australia’s leading Landscape Designers and favourite television personalities, as the keynote speaker.
When I attend an event like this to get the most out of my attendance I like to leave there with something I have learnt from the speaker…
