Author: Elisha Crismale

The initial meeting with your graphic designer is a great way to find out whether the fit will be right between the two of you. It’s a way to start a working relationship with each other, after all, you both want this relationship to last as long as your business!

A good relationship with your designer is beneficial to the growth of your business, and the effectiveness of the branding and marketing projects your designer will be working on for your business.

Perception is stronger than reality. Your brand can reflect where you want to be placed in the market place, which brings us to the topic of what level of pricing you feel you can charge.

It’s a mix of art and science and is why so many smaller business owners struggle with it. So what is the right price for you and your brand?

It’s no secret that people do business with companies they are familiar with. If your branding is consistent and easy to recognise, this helps people feel more comfortable purchasing from you…

People are creatures of comfort and many don’t like change. As consumers we tend to use the brand we’ve come to know and trust, repeatedly. The only way this type of loyalty is created is with consistency, along with a memorable experience.

Your branding tells your customer about the kind of company you are. Don’t be fooled though, you and your personal brand are one. This is heightened if you are a consultant, business coach or similar industry where you are the heart of the brand. So, what do you want people to feel, think and say about your brand?

Studies have shown that we are exposed to 3,000 to 20,000 marketing messages per day. How can you stand out?

Many successful brands seem to have the concept of differentiation mastered.

Whether you are a customer or not, these brands have created the perception that there is no-one else in the market like them.