Your brand generally starts with your logo as the foundation of your visual brand, it helps to set the standard and maintain consistency across your visual communication… But this comes from what it is that you want to communicate as your brand identity and your key message for your business.
Consistency is key.
Have you heard someone complaining they aren’t getting the right clients, or not enough clients?
It’s possible their visual brand doesn’t engage with the right client, their target audience.
A lack of branding will also cause this issue… If they don’t have any branding or aren’t doing any kind of targeted branding or marketing, then who are they going to get as customers? It could be anyone… or worse, no one!
Finding the right client doesn’t have to be hard, the first step in doing this is working out who the right client is for you.
Many businesses don’t even know who the right client for them is. This actually disadvantages them and their customers because they are not tailoring their business and their products/services to these clients, which would make the customer experience so much better.
Have you heard someone complaining they aren’t getting the right clients? Is it because they are feeling like they can’t charge enough to their current customer base?
It’s possible that their brand doesn’t engage with their right client, their target audience.
Creating a great brand actually allows you to charge what you believe you are worth. A premium brand gives the perception of premium products and services which people will pay more for.
Are you sick of looking like a hobby or stay at home business? Whether you are or not, looking like one may be restricting your business growth. This also has a trickle effect to how much you charge and how your customers view you.
You don’t have to be a large organisation to look like one. Perception is reality and if Evoke Visual Creations can make your graphics look like the big players like Coca-Cola, Woolworth, Nike or Commbank, then we can, if that is how you wish to be perceived.
