Who do you want to attract?

No, I’m not talking about a partner, I’m talking about your target market…

Your branding will be impacted by what sort of customers you are looking to attract. Otherwise known as your target market. The more specific you are, the better. For example, your products or services might suit 35 – 40 year old mums, who are highly educated in a full-time role, earning $150K and live in the Macarthur region… But this is just a start!

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How to Make Your Graphic Designer Happy

I met with a client last week, she’s a bit of an Entrepreneur with many business ideas and she is ready to refresh the logo of one of her businesses.

She paid $99 for her logo when she was just starting her business, it was OK for what she needed at the time, but now she’s ready to take her business to the next level and wants to refresh her logo.

I asked her one of my most important questions….

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10 Signs it’s Time for a Re-brand! – Part 1/3

You never get a chance to make a second first impression, so it’s worth investing in a good brand from day one if you are serious about your business.

Established businesses may have a re-brand on their hands, changing your focus, introducing new products or services and perhaps looking to approach a target market differently. Here are some more reasons you may be in need of a re-brand…

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